We are to develop a start-up company under the requirement that it be a digital service. Students will pitch their ideas at the end of the semester in an Innovation Showcase to potential investors. Teams are to conduct primary and secondary user research, as well as development to reach a final MVP.
Team: Jeremia Lo, Saloni Gandhi, Abhinav Sonker, Nutan Jaiswal
Role: User research, Product Opportunity/Contextual Research, Prototyping, Visual Design Branding, Animation, leading discussions and ensuring team is on track for deliverables and final showcase
Programs: Figma, After Effects
Timeline: 2 months
This startup project was one of the most…
AAAAAAHHHH I knew beforehand that finding voice recordings and interviews would be near impossible because I had spent hours looking a few weeks ago when I realized we needed voice for our animation. And there was NOTHING. So I’m kinda stressed. I dug all over the interwebs and couldn’t find any interviews, except for this Japanese video of a documentary about making an exhibition about Awazu. …
We are to gather, curate and craft text, images, typography and several other
elements to create a booklet that tells the best story of your design hero and their work. Then we are to create a mobile experience as a complement to the booklet. This is the second part to the Design Hero Project. See Part I: Poster Here.
To start off the project, I made A LOT of thumbnail sketches to better understand the flow of my booklet, and to explore various compositions. This was actually extremely difficult because I felt like I was running out of ideas by…
We are to find and research our design hero, and design an informational poster for someone who knows nothing about them. We will gather, curate and craft text, images and typography that best tell the story of the hero and their work.
I was really excited and intimidated to begin our design hero project—our first project as true C-track design students! Because we don’t learn a lot about Design History in our courses, I thought this could be a great opportunity for me to understand the transformation and application of design over the past century.
Because I didn’t really have…
Research Methods Spring 2021 | Maggie Ma
Rose, thorn, bud is a framework for identifying the positive (rose), the potential (bud), and the negative/problem (thorn). It allows designers to quickly analyze data by revealing focus areas, allowing the team to plan their next steps for further evaluation and exploration in the design process.
Parallel prototyping is when various design possibilities are evaluated before beginning the iterative design process. It is used during the brainstorming phase of the design process to facilitate an environment of discussion and collaboration, similar to Rose, Thorn, Bud. …
Design Research Methods Spring 2021 | Maggie Ma
I chose to study the Rose, thorn, bud research method because it’s actually an activity my friends and I use often to update each other and stay connected in our group chat. Every night, we list our day’s rose (the good things that happened), bud (what we’re looking forward to), and thorn (challenges). I had no idea this was a legitimate research method, and so it was interesting to learn about how our fun group activity translates into the professional design world.
Rose, thorn, bud is a framework for identifying the positive…
COMMUNICATIONS MINI FALL 2020 | PROJECT IV
**This project is a continuation of my last project: Clarendon Typeface Spread.**
We are to create a 60-second video that highlights the unique characteristics and personality of our typeface by using sequence and motion to visually describe and compare the various forms and attributes.
Our video should share similar characteristics, color choices, imagery, etc. to our magazine spread. Here is my final spread:
COMMUNICATIONS MINI FALL 2020 | PROJECT III
To explore typesetting, we are to create a two-page spread that introduces the reader to our selected typeface. I chose Clarendon because I was immediately attracted to its thick, bold serifs and playful ball terminals.
We were to write a one to two page essay that highlights the history, usage, and unique characteristics of the typeface (Clarendon), and a brief statement (50–65 words) summarizing the essay.
COMMUNICATIONS MINI FALL 2020 | PROJECT II
We are to explore visual hierarchy by creating a poster for a local Pittsburgh event. My event is Live from the West Side: Women of Broadway Concert Series presented by the Pittsburgh Cultural Trust.
8.5 x 11-inch paper, vertical orientation, content in text form, flush left, rag right. Neue Haas Grotesk Display Pro (Light 45, Roman 55, Medium 65, Bold 75).
To begin analyzing my event text, I color blocked my first impressions of the most important to least important lines of text. The most important being the title of the event, the…